Witness the Power of the Riff

Five Sundays from now we shall converge on Echo Park and gather in the darkness to pay our respects to the almighty Power of the Riff.  The riff is so powerful that serious metal critics have been left with no choice but to shower praise on RATT's lastet release, Infestation.  Try to deny Warren DeMartini's riffology - I dare you.  Purists beware, this festival is a celebration of the cross-pollination of heavy genres.  What is a Cross-Pollinator?       

"The Cross-Pollinator draws associations and connections between seemingly unrelated ideas or concepts to break new ground. Armed with a wide set of interests, an avid curiosity, and an aptitude for learning and teaching, the Cross-Pollinator brings in big ideas from the outside world to enliven their organization. People in this role can often be identified by their open mindedness, diligent note-taking, tendency to think in metaphors, and ability to reap inspiration from constraints."

Note-taking is key.  The festival's press release follows:

Converse presents....

'The Power Of The Riff' Festival 

Sunday Aug. 8th 2010 @ The Echo and EchoPlex in Echo Park-Los Angeles, CA


In Association with Scion, Southern Lord and Spaceland Productions

All Ages
Free Admission with RSVP

RSVP Link: http://events.constantcontact.com/register/event?oeidk=a07e2xw020jc34a5d37

Curated by Greg Anderson (Southern Lord) and Sam James Velde (Night Horse) with the intent to blur the lines between Metal, Hardcore, Punk and Rock music. To celebrate and encourage the cross over of genres and to dispel the common homogeny that exists within today's music cultures. A free event that honors fans and musicians of 'heavy music' of all ages. Tapping into a line up that represents the forefathers, milestones and current touring acts such as Repulsion, Corrosion Of Conformity, From Ashes Rise, Trap Them, Coliseum and Goatsnake. Shedding light on 'up and coming' acts such as Nails,The Fucking Wrath, Night Horse, Eagle Twin and Black Breath to name a few.

'The Power Of The Riff' Festival 2010 Line Up:

Spider Fever

RSVP is strictly required. Early arrival is suggested as space is limited.

The Power Of The Riff festival will be an all day, all ages, free music event that also includes a record swap meet of local stores such as Vacation Vinyl, Origami Vinyl, and will also feature pop up stores by Tee Pee Records, Southern Lord Recordings and more. 

DJ sets throughout the day curated by Pete Majors (Harassor/Vacation Vinyl)

In addition, the festival will feature a gourmet food truck court of Los Angeles' best purveyors of street food dining. There's something for everyone...from vegan delights by Sweet Vindication, stacked burgers by Grill Em All and head high sandwiches by the legendary Canters Deli... plus more.

*RSVP is strictly required / Entry is not guaranteed / Line up subject to change/ No Ins and Outs after 5pm / Set Times announced day of the show at The Echoplex